Euroshop 2014

1 Mar 2014 |

There’s an energy to retail that’s infectious; like a stage to entertain and stimulate, not ‘selling’. A new generation seems to be taking over, that is having a whole new story. Things are more subtle, they open up to your engagement, not in your face. A more laid back, but more fun and surprise when you engage. It’s more conversations and less of a show. More smiles and humour, less business. The interesting stalls do not dazzle you with technology, they make you smile with your wit and energy. You find it if you’re interested to explore, if you are curious – if you’re not, you don’t even notice it’s there.

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