By R.K. Nair, COO, Dovetail
The Shoppers Stop store at Crown Mall, Lucknow, spans 30,000 square feet across 3 floors. The shopfitting of the retail store fixtures, based on design drawings sent by the client, have been detailed, developed, manufactured and installed by Dovetail.
Different floor fixtures showcase fashion accessories, fragrance products, watch wear and sunglasses, bags & footwear, apparels for men, women and kids, lingerie, luggage etc. The fixtures have beautifully designed wall units, gondolas, island counters. Optimally lit, every fixture is used to beautifully display the merchandise for the customer to touch & feel the products.
Modular in designs, all the fixtures have been constructed using a variety of materials in the modern world – solid surface, acrylic, glass, mild steel, stainless steel, engineered wood, solid wood, veneers, fabrics, with modern accessories like wire managers, and state of the art lighting technologies. The designs have been very minutely detailed out for construction and ease of installations and usage by the operations teams.
The project had two stages: the first stage was detailing the design, preparing drawings, fabricating prototypes. this stage we value engineered the designs for structural stability, achieving consistent production quality, and optimisation of costs. This stage took 2 months and we set up a mock shop in our experience centre, which met with the client’s approval.
The second stage was to plan and execute the manufacture, transport and installation of the store fixtures. The detailed breakdown of over 100 line items, each with an average of 10 elements, with quantities of each line item varying from 1 to as much as 200, meant that the production planning had to be highly detailed and specific, taking into account the throughput time of each production process. This had to be achieved within a limited time.
Quality checks in-process and post completion ensured every item was perfect. Packing and labelling each package with details of the component, quantity, belonging to which fixture, and on which floor, ensured that the materials were delivered exactly where required, enabling quick installation.
Production started om 8th November, the first truck left on 19th November, and exactly one month later, after ten truckloads of store fixture components were transported and installed, the store was inaugurated on 19th December. Thanks to comprehensive detailing, good planning, fast sourcing, efficient processing and thorough quality assurance the final handover post installation was near perfect, given the short timeline