working with wework

At Dovetail we believe in the value of good design; we work with our clients as a collaborator and business partner to develop their ideas into good furniture. Our engagement with wework india perfectly illustrates this approach. We approached them as a prospective vendor and interacted with their design director, who took us through a […]

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Dovetail shopfits Shoppers Stop at Crown Mall, Lucknow

By R.K. Nair, COO, Dovetail The Shoppers Stop store at Crown Mall, Lucknow, spans 30,000 square feet across 3 floors. The shopfitting of the retail store fixtures, based on design drawings sent by the client, have been detailed, developed, manufactured and installed by Dovetail. Different floor fixtures showcase fashion accessories, fragrance products, watch wear and […]

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India’s Retail Shopfitting Industry poised for sustainable growth

By Sundar S, Co-Founder & MD, Dovetail Furniture Pvt Ltd. The Indian retail sector is growing faster than ever before and is one of the fastest growing in the world. According to a Deloitte Report, the Indian retail industry is expected to grow to US $1.1 trillion by 2020, registering a CAGR of 8.79 percent between […]

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Store Fixtures are an integral part of brand storytelling

By Sundar S, Co-Founder & MD, Dovetail Furniture Pvt Ltd. Being one of the most dynamic and fastest growing sector in the world, 2018 was a landmark year for the Indian retail sector. The sector witnessed unprecedented investments by international players and the competition between ecommerce companies and traditional retailers to capture the market share […]

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How retail stores can adapt to the age of e-commerce

Over the past few years, the customer demands have changed remarkably. This change has forced retailers to mend their methods of selling – which in turn has led to a rise in e-commerce stores. Although there is a notion that there has been a decline in sales for companies which only has physical retail stores, the overall […]

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Dovetail Furniture helps National Public School Create Flexible Learning Space

Watch NPS Furniture Case Study below or scroll down to read the case study. (Link to download school furniture catalogue is given at the end ) Project Overview: National Public School (NPS), Whitefield started its operations in 2019-20 academic year opening doors to 1200 students. Spread across over 4 acres campus with state-of-the art infrastructure, the […]

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Dovetail creates experience centre for mock shops & Demos

The 5500 sqft space called Experia is part of the fixture company’s facility and has adjustable lighting with false ceiling.   Bangalore-based Dovetail Furniture has created a multilevel space, called Experia, to set up mock shops and demos for brands and retailers. The 5500 sqft experience centre is a part of Dovetail’s facility and has […]

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Importance of School Furniture – Why classroom Ergonomics matters?

By Mr R.K Nair, COO , Dovetail Furniture Pvt Ltd. Classroom Ergonomics (School Furniture)  play an important role in the learning environment. Often, Educational Institutions overlook the importance of school furniture in classroom designing. Physical comfort of a student in the classroom is a topic that is often neglected and needs to be spoken about. […]

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Retail Fixtures Prototype Development – A case study of new Marks & Spencer store concept

8 Feb 2019 | Retail, Shopfit

The team from Marks & Spencer came to look at prototypes of store fixtures developed by Dovetail for their new store concept, displayed in our large and airy prototype display area in our studio. Over 40 designs were developed into prototypes and the team had come to evaluate the feasibility of the design

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5 Retail Trends that will transform Brick and Mortar Stores in 2019

4 Feb 2019 | Retail, Shopfit, VR

The retail industry has undergone significant transformation over the past few years and this trend is most likely to continue. With this, customer preferences are changing rapidly, and the retail trends are quickly evolving. With advancement in the various digital channels, the market will be defined by emerging technologies that change the way the consumers […]

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