Dovetailing

Retail Fixtures Prototype Development – A case study of new Marks & Spencer store concept

8 Feb 2019 | Retail, shopfit

The team from Marks & Spencer came to look at prototypes of store fixtures developed by Dovetail for their new store concept, displayed in our large and airy prototype display area in our studio. Over 40 designs were developed into prototypes and the team had come to evaluate the feasibility of the design and the quality of the products. The team from Marks & Spencer came to look at prototypes of store fixtures developed by Dovetail for their new store concept, displayed in our large and airy prototype display area in our studio. Over 40 designs were developed into prototypes and the team had come to evaluate the feasibility of the design and the quality of the products. They spent a day going through all the prototype and discussing the feasibility with our development team. It was a productive day and the team went back very satisfied.

Retail Fixtures Prototype Development - A case study of new Marks & Spencer store concept

Going through the drawings

Inspecting the underside

End of a good day’s work!

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