Dovetail shopfits Shoppers Stop at Crown Mall, Lucknow

By R.K. Nair, COO, Dovetail The Shoppers Stop store at Crown Mall, Lucknow, spans 30,000 square feet across 3 floors. The shopfitting of the retail store fixtures, based on design drawings sent by the client, have been detailed, developed, manufactured and installed by Dovetail. Different floor fixtures showcase fashion accessories, fragrance products, watch wear and […]

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India’s Retail Shopfitting Industry poised for sustainable growth

By Sundar S, Co-Founder & MD, Dovetail Furniture Pvt Ltd. The Indian retail sector is growing faster than ever before and is one of the fastest growing in the world. According to a Deloitte Report, the Indian retail industry is expected to grow to US $1.1 trillion by 2020, registering a CAGR of 8.79 percent between […]

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Store Fixtures are an integral part of brand storytelling

By Sundar S, Co-Founder & MD, Dovetail Furniture Pvt Ltd. Being one of the most dynamic and fastest growing sector in the world, 2018 was a landmark year for the Indian retail sector. The sector witnessed unprecedented investments by international players and the competition between ecommerce companies and traditional retailers to capture the market share […]

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How retail stores can adapt to the age of e-commerce

Over the past few years, the customer demands have changed remarkably. This change has forced retailers to mend their methods of selling – which in turn has led to a rise in e-commerce stores. Although there is a notion that there has been a decline in sales for companies which only has physical retail stores, the overall […]

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Retail Fixtures Prototype Development – A case study of new Marks & Spencer store concept

8 Feb 2019 | Retail, Shopfit

The team from Marks & Spencer came to look at prototypes of store fixtures developed by Dovetail for their new store concept, displayed in our large and airy prototype display area in our studio. Over 40 designs were developed into prototypes and the team had come to evaluate the feasibility of the design

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5 Retail Trends that will transform Brick and Mortar Stores in 2019

4 Feb 2019 | Retail, Shopfit, VR

The retail industry has undergone significant transformation over the past few years and this trend is most likely to continue. With this, customer preferences are changing rapidly, and the retail trends are quickly evolving. With advancement in the various digital channels, the market will be defined by emerging technologies that change the way the consumers […]

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Top 5 Retail Turn Offs

Retail in today’s world has become more competitive than ever with most players being present on multiple platforms – online and offline. This calls for small retailers to pull their socks up in order to be able to keep up with disrupting trends. Hence, it becomes extremely important for retailers to keep their customers delighted […]

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Indian Retail Experience To Be On Par With International Standards Via Shop-Fit

The retail industry is a place where change is the new constant. Globally, the retail sector has been undergoing a revolution of sorts that is driven not only by the fast-changing consumer preferences and behaviour patterns but also advances in technology. Foreign and domestic retailers operating in India too have started taking steps to deliver the next unique experience […]

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6 Top Retail fixture strategies for better shopping experience

26 Feb 2018 | retail furniture, Shopfit

Have you ever wondered what the first impression of your store is when a customer walks in? What is it that drives browsers into buyers, buyers to repeat-customers and these repeat-customers into loyal patrons who turn out to be influencers of your brand? All shoppers love to have a good experience every time they step […]

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